Tony Wideman FTFL #269

Hello Reader, We have all felt it: the pull of a storefront window, the itch to scroll one more product page, the daydream about a car we will probably never own. Conventional wisdom tells us this kind of longing is wasted time, a placeholder for the “real” happiness we will feel once we finally make the purchase. Research on consumer psychology tells a different story. We are often happier in the wanting than in the having, and understanding why can change the way we relate to money, desire,...